Swiss International Style

Published on 2025-12-25 12:40:49

The Swiss International Style is a visual design system centered on precision, clarity, and a highly structured architecture designed to establish rigorous order within modern web interfaces. Adhering to the "function over form" and minimalist philosophy, it utilizes modular grid systems and typography-first principles to eliminate visual noise and effectively reduce cognitive load. In terms of visual execution, the style pursues industrial precision through the use of strictly sharp 0px border-radii, high-contrast color palettes featuring the iconic Swiss red #ff3300, and asymmetric layouts that establish a professional brand identity.

Style System

Goal: For AI coding assistants (Cursor/GPT-4) or frontend documentation. Tailwind Framework Setup: "Configure Tailwind CSS with a global borderRadius of 0px. Extend the theme colors to include primary: #ff3300, swiss-bg: #F4F4F0, and swiss-dark: #111111." Typography Specs: "Import 'Inter' font via Google Fonts. Apply font-black, uppercase, and tracking-tighter to primary h1 elements to achieve a compact, high-impact look." Layout Implementation: "Use a sticky navigation bar with backdrop-blur-sm and a solid 1px bottom border. Build a 'Bento-style' feature grid using divide-x and divide-y utilities for consistent internal borders." Interactive Elements: "Implement a CSS @keyframes marquee for a horizontal scrolling text bar to highlight brand values." "Buttons should have rounded-sm (2px) or rounded-none edges, featuring a high-contrast hover state that flips from red to dark gray." "Create a 'Zig-Zag' content section where image and text containers alternate order using responsive order utilities." Utility Details: "Apply antialiased text rendering and a custom selection:bg-primary color to ensure the selection highlight matches the brand's Swiss Red."