The Swiss International Style is a visual design system centered on precision, clarity, and a highly structured architecture designed to establish rigorous order within modern web interfaces. Adhering to the "function over form" and minimalist philosophy, it utilizes modular grid systems and typography-first principles to eliminate visual noise and effectively reduce cognitive load. In terms of visual execution, the style pursues industrial precision through the use of strictly sharp 0px border-radii, high-contrast color palettes featuring the iconic Swiss red #ff3300, and asymmetric layouts that establish a professional brand identity.
Style System
Design Prompt
Goal: For AI image generators (Midjourney/DALL-E) or creating Figma design systems.
Core Aesthetic: "High-fidelity landing page for a modern brand, Swiss International Style, focusing on industrial precision and clarity."
Grid & Layout: "Implement a rigorous modular grid system with asymmetric layouts. Use a 12-column structure with distinct sectioning defined by thin black borders."
Typography: "Typography-first approach using the Inter font family. Use ultra-bold black weights for headers with tracking-tighter (negative letter spacing) and all-uppercase transformations."
Color Palette: "Primary color: Swiss Red (#ff3300) used for accents and call-to-actions. Background: Off-white/Cream (#F4F4F0). Text/Borders: Deep Charcoal (#111111)."
Visual Philosophy: "Minimalist aesthetic emphasizing 'Function over Form'. Use large negative spaces (whitespace) to balance heavy typographic blocks. All corners must be sharp with 0px border-radius."
Code Prompt
Goal: For AI coding assistants (Cursor/GPT-4) or frontend documentation.
Tailwind Framework Setup: "Configure Tailwind CSS with a global borderRadius of 0px. Extend the theme colors to include primary: #ff3300, swiss-bg: #F4F4F0, and swiss-dark: #111111."
Typography Specs: "Import 'Inter' font via Google Fonts. Apply font-black, uppercase, and tracking-tighter to primary h1 elements to achieve a compact, high-impact look."
Layout Implementation: "Use a sticky navigation bar with backdrop-blur-sm and a solid 1px bottom border. Build a 'Bento-style' feature grid using divide-x and divide-y utilities for consistent internal borders."
Interactive Elements:
"Implement a CSS @keyframes marquee for a horizontal scrolling text bar to highlight brand values."
"Buttons should have rounded-sm (2px) or rounded-none edges, featuring a high-contrast hover state that flips from red to dark gray."
"Create a 'Zig-Zag' content section where image and text containers alternate order using responsive order utilities."
Utility Details: "Apply antialiased text rendering and a custom selection:bg-primary color to ensure the selection highlight matches the brand's Swiss Red."